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Electronic Media Management, Revised, 5th Edition

Book Description

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Table of Contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Contents
  6. Preface
  7. Acknowledgments
  8. CHAPTER 1. BROADCAST STATION MANAGEMENT
    1. Management Defined
    2. Evolution of Management Thought
      1. The Classical School
      2. The Behavioral School
      3. Management Science
      4. Modern Management Thought
      5. Management Thought in the Twenty-first Century
    3. Management Levels
    4. Management Functions
      1. Planning
      2. Organizing
      3. Influencing or Directing
      4. Controlling
    5. Management Roles
      1. Interpersonal Roles
      2. Informational Roles
      3. Decisional Roles
    6. Management Skills
    7. Influences on Management
      1. The Licensee
      2. The Competition
      3. The Government
      4. The Labor Force
      5. Labor Unions
      6. The Public
      7. Advertisers
      8. Economic Activity
      9. The Broadcast Industry
      10. Social Factors
      11. Technology
    8. What’s Ahead?
    9. Summary
    10. Case Study
      1. Exercises
  9. CHAPTER 2. FINANCIAL MANAGEMENT
    1. The Accounting Function
      1. Planning Financial Records
      2. Preparing Financial Statements
    2. Cost Controls
    3. Monitoring Financial Progress
    4. What’s Ahead?
    5. Summary
    6. Case Study
      1. Exercises
  10. CHAPTER 3. HUMAN RESOURCE MANAGEMENT
    1. The Functions of Human Resource Management
      1. Staffing
      2. Orientation, Training, and Development
      3. Compensation
      4. Safety and Health
      5. Employee Relations
    2. Human Resource Management and Trade Unions
      1. The Union Contract
      2. Union Negotiations
      3. Reasons for Joining a Union
      4. Working with Unions
    3. Human Resource Management and the Law
      1. Equal Employment Opportunity
      2. Sexual Harassment
      3. Computer Use
    4. What’s Ahead?
    5. Summary
    6. Case Study: Television
      1. Exercises
    7. Case Study: Television
      1. Exercises
  11. CHAPTER 4. BROADCAST PROGRAMMING
    1. The Audience
    2. The Program Department
      1. Functions
      2. Organization
    3. The Program Manager
      1. Responsibilities
      2. Qualities
      3. Influences
    4. Radio Station Programming
      1. Formats
      2. Program Sources
      3. Strategies
    5. Television Station Programming
      1. Program Sources
      2. Programming Factors
      3. Scheduling Strategies
    6. Programming the Network Affiliate
      1. Network-Affiliate Relations
      2. Network Programming
      3. Scheduling
    7. Programming the Independent Station
    8. Programming and the Station Representative
    9. Programming for Children
    10. Programming and the Community
    11. What’s Ahead?
    12. Summary
    13. Case Study: Radio
      1. Exercises
    14. Case Study: Television
      1. Exercises
  12. CHAPTER 5. BROADCAST SALES
    1. The Sales Department
      1. Functions
      2. Organization
    2. The General Sales Manager
      1. Responsibilities
      2. Qualities
    3. Time Sales
      1. The Rate Card
      2. Sales Policies
      3. Local And Regional Sales: the Account Executive
      4. National Sales: The Station Rep
    4. Research and Sales
      1. Audience Measurement Terminology
    5. What’s Ahead?
    6. Summary
    7. Case Study: Radio
      1. Exercises
    8. Case Study: Television
      1. Exercises
  13. CHAPTER 6. BROADCAST PROMOTION AND MARKETING
    1. The Promotion and Marketing Director
      1. Responsibilities
      2. Qualities
      3. The Promotion Plan
    2. Audience Promotion
      1. Promotion Methods
    3. Sales Promotion
      1. Promotion Methods
    4. What’s Ahead?
    5. Summary
    6. Case Study: Radio
      1. Exercises
    7. Case Study: Television
      1. Exercises
  14. CHAPTER 7. BROADCAST REGULATIONS
    1. Background
    2. The Role of Broadcast Regulations
      1. The FCC, the Broadcaster, and the Public Interest
      2. Other Regulatory Agencies
      3. The Role of FCC Counsel
    3. Application and Reporting Requirements
    4. Ownership Policies
      1. The Progression to Consolidation, 1992–1996
      2. The 1996 Telecom Act: Consolidation Accelerated
      3. Ownership Rules Changes Post-1996
      4. Localism
    5. Programming Policies
      1. Political Broadcasts
      2. Bipartisan Campaign Reform Act of 2002 (BCRA)
      3. Fairness Doctrine
      4. Children’s Programming
      5. Obscenity, Indecency, and Profanity
      6. Violence
      7. Racial Slurs
      8. On-the-Air Hoaxes
      9. Lotteries
      10. Other Regulations
    6. Announcements
    7. Commercial Policies
    8. Other Policies
      1. Public Inspection File
      2. Operating Requirements
      3. Fines and Forfeitures
      4. Regulatory Fees
    9. Dealing with Complaints
    10. What’s Ahead?
    11. Summary
    12. Case Study
      1. Exercises
    13. Case Study
      1. Exercises
  15. CHAPTER 8. MANAGING THE CABLE TELEVISION SYSTEM
    1. The Franchising Process
    2. Franchise Renewal
    3. Organization
    4. Programming
      1. Tiering
    5. Economics
      1. Revenues
      2. Expenses
    6. Promotion
    7. Regulation
    8. What’s Ahead?
    9. Summary
    10. Case Study
      1. Exercises
  16. CHAPTER 9. PUBLIC BROADCAST STATION MANAGEMENT
    1. The Structure of Public Broadcasting
    2. Television
      1. Organization and Personnel
      2. Management Tasks
    3. Radio
      1. Organization and Personnel
      2. Management Tasks
    4. Low-Power FM Radio
    5. Noncommercial Licensing Process
    6. What’s Ahead?
    7. Summary
    8. Case Study: Television
      1. Exercises
    9. Case Study: Radio
      1. Exercises
  17. CHAPTER 10. ENTRY INTO THE ELECTRONIC MEDIA BUSINESS
    1. Employment
    2. Ownership
      1. Purchase of an Existing Facility
      2. Construction of a New Facility
    3. What’s Ahead?
    4. Summary
    5. Case Study: Acquisition—Non-Traditional Financing
      1. Exercises
    6. Case Study: New Build
      1. Exercises
  18. Appendix A. TV Parental Guidelines
  19. Appendix B. Excerpt from Membership Drive Producer’s Manual
  20. Glossary
  21. Bibliography
  22. Index