Index

Note: Italicized page numbers indicate a figure on the corresponding page. Page numbers in bold indicate a table on the corresponding page.

3D TV 66

3G (third generation) technology 135

4G (fourth generation) technology 135

5G (fifth generation) technology 135

accelerating change concept 14

accuracy concerns with ratings 191

Action for Children’s Television (ACT) 57, 58

ad auctions 203–4

ad-blocker software 178

ad campaigns 164–5

addressable advertising 183

ad exchanges 203–4

adjacencies, defined 167

Advanced Television Systems Committee (ATSC) 41, 62

advertising: addressable advertising 183; agencies 163–4; audience information 198–9; brief history 156; from business perspective 162–3; cable television 162, 170–1; campaigns 164–

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