Book description
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience.
- The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material.
- The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate.
- The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Table of contents
- Cover
- Title
- Copyright
- Dedication and Acknowledgments
- Contents
- Preface
- Chapter 1 Opting Into Today’s Media
- Chapter 2 From Marconi to Mobile Listening
- Chapter 3 Television: From Radio With Pictures to Video Screens Everywhere
- Chapter 4 Television and Radio Programs and Programming
- Chapter 5 Interconnected by the Internet
- Chapter 6 Digital Devices: Up Close, Personal, and Customizable
- Chapter 7 Advertising: From Clay Tablets to Digital Tablets
- Chapter 8 Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
- Chapter 9 Social Media: Private Conversations in Public Places
- Chapter 10 The Business of Entertainment and Media Ownership
- Chapter 11 Media Operations
- Chapter 12 Feature Films: ‘The Movies’
- Chapter 13 The Personal and Social Influence of Media
- Index
Product information
- Title: Electronic Media, 3rd Edition
- Author(s):
- Release date: December 2016
- Publisher(s): Routledge
- ISBN: 9781317448624
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