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Electronic Commerce Management for Business Activities and Global Enterprises

Book Description

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy. To this end, this textbook highlighted the following themes and content:

  • Up-to-Date Coverage on International B2B E-Commerce Environments for international B2B e-commerce
  • Success factors of international B2B e-commerceB2B e-commerce standards for global enterprises
  • Real-World In-depth Case Studies
  • Fifteen full-length e-commerce case studies written by 25 researchers worldwide
  • A blend between research studies and real-world casesResearch-based analysis frameworks for case studies
  • Special Attention to Emerging Business Models and Technologies Emerging Web 2.0 business models and social media
  • Trends in mobile technologies (Smartphones and Tablets)
  • Expanded Coverage on E-Commerce Systems Development and Management
  • A framework for e-commerce systems development
  • Architecture of e-commerce systemsLanguages and tools for e-commerce systems development
  • Security and public key infrastructure For more information, please request an examination copy.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Preface
    1. AUDIENCES OF THIS BOOK
    2. THEMES AND COVERAGE
    3. STRUCTURE OF THE CHAPTERS
    4. SUPPLEMENTS
  5. Acknowledgment
  6. Section 1: Introduction
    1. Chapter 1: Introduction to E-Commerce in the Global Economy
      1. LEARNING OBJECTIVES
      2. ONLINE PRIVATE SALES CLUBS
      3. 1.1 INTRODUCTION
      4. 1.2 THE EVOLUTION OF THE INTERNET
      5. 1.3 HISTORICAL PERSPECTIVE OF E-COMMERCE
      6. 1.4 TYPES OF E-COMMERCE
      7. 1.5 ORGANIZATIONS IN THE E-COMMERCE ERA
      8. 1.6 IMPACTS OF E-COMMERCE ON GOVERNMENT POLICIES
      9. 1.7 WEB 1.0, WEB 2.0, AND BEYOND
      10. KEY TERMS AND DEFINITIONS
      11. CASE STUDY: THE CASE OF THE RUGBY PLAYER AND THE HANDBAG1
      12. WEB EXERCISES
      13. TEAM EXERCISES
    2. Chapter 2: Web 2.0 and Enterprise 2.0
      1. LEARNING OBJECTIVES
      2. SABRE TOWN: A NEW EMPLOYEE CONNECTION FOR SABRE
      3. 2.1 INTRODUCTION
      4. 2.2 ENTERPRISE 2.0
      5. 2.3 WEB 2.0 SUPPORT TYPES AND USERS’ INTERACTION SPACES
      6. 2.4 WEB 2.0 APPLICATIONS FOR SUPPORTING EXISTING BUSINESS MODELS
      7. 2.5 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) AND WEB 2.0
      8. 2.6 MANAGING RISKS POSED BY WEB 2.0 INITIATIVES
      9. KEY TERMS AND DEFINITIONS
      10. CASE STUDY: GROUPON’S SUCCESS STORY
      11. WEB EXERCISES
      12. TEAM EXERCISES
    3. Chapter 3: Foundations of E-Commerce
      1. LEARNING OBJECTIVES
      2. VIRTUAL WORLD
      3. 3.1 FOUNDATION THEORIES IN E-COMMERCE
      4. 3.2 E-COMMERCE BUSINESS MODELS
      5. 3.3 ONLINE INTERMEDIARIES
      6. 3.4 EMERGING WEB 2.0-BASED BUSINESS MODELS
      7. 3.5 INTERACTION DYNAMICS BETWEEN EMERGING WEB 2.0-BASED BUSINESSES AND EXISTING BUSINESSES
      8. KEY TERMS AND DEFINITIONS
      9. CASE STUDY I: EVOLUTION OF EMDEON’S E-BUSINESS MODEL1
      10. WEB EXERCISES
      11. TEAM EXERCISES
  7. Section 2: Consumer and Business Sides of E-Commerce
    1. Chapter 4: B2C E-Commerce, C2C E-Commerce, and E-Recruiting
      1. LEARNING OBJECTIVES
      2. ING DIRECT: ONLINE BANKING
      3. 4.1 B2C E-COMMERCE
      4. 4.2 PURE PLAY VS. BRICK-AND-CLICK RETAILERS
      5. 4.3 B2C IN THE DIGITAL CONTENT INDUSTRY
      6. 4.4 B2C IN THE FINANCIAL INDUSTRY
      7. 4.5 B2C ONLINE AUCTIONS
      8. 4.6 PRICES IN B2C E-COMMERCE
      9. 4.7 C2C E-COMMERCE
      10. 4.8 C2C INFORMATION SHARING
      11. 4.9 CHOICEBOARDS
      12. 4.10 E-RECRUITING
      13. KEY TERMS AND DEFINITIONS
      14. CASE STUDY: BAP - THE ROLE OF AN ONLINE SERVICE IN A MAGAZINE PUBLISHER’S BUSINESS MODEL1
      15. WEB EXERCISES
      16. TEAM EXERCISES
    2. Chapter 5: B2C Online Consumer Behavior
      1. LEARNING OBJECTIVES
      2. WEB AWARD COMPETITION
      3. 5.2 MODELS OF ONLINE CONSUMER BEHAVIOR
      4. 5.3 CONSUMER TRUST
      5. 5.4 PERCEIVED RISK IN ONLINE CONSUMER BEHAVIOR
      6. 5.5 ELECTRONIC SERVICE QUALITY
      7. KEY TERMS AND DEFINITIONS
      8. CASE STUDY: DIGITAL REVOLUTION IN THE MUSIC INDUSTRY1
      9. WEB EXERCISES
      10. TEAM EXERCISES
    3. Chapter 6: B2C Marketing
      1. LEARNING OBJECTIVES
      2. YAHOO! VS. GOOGLE
      3. 6.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
      4. 6.2 ONLINE ADVERTISING
      5. 6.3 WEB SEARCH AND SEARCH ENGINES OPTIMIZATION
      6. 6.5 MARKETING STRATEGIES AND THE INTERNET
      7. KEY TERMS AND DEFINITIONS
      8. CASE STUDY: NEW MEDIA AND E-BUSINESS STRATEGY: A CASE STUDY BASED ON A FAMILY-OWNED HOTEL CHAIN1
      9. WEB EXERCISES
      10. TEAM EXERCISES
    4. Chapter 7: B2B E-Commerce, Online Auction, Supply Chain Management, and E-Collaboration
      1. LEARNING OBJECTIVES
      2. TELEROUTE - AN ELECTRONIC THIRD PARTY LOGISTICS
      3. 7.2 B2B E-MARKETPLACES
      4. 7.3 ONLINE AUCTION
      5. 7.4 ELECTRONIC LOGISTICS MARKETPLACES
      6. 7.5 SUPPLY CHAIN MANAGEMENT AND B2B E-COMMERCE
      7. 7.6 E-COLLABORATION IN B2B E-COMMERCE
      8. 7.8 INTERNATIONAL B2B E-COMMERCE
      9. KEY TERMS AND DEFINITIONS
      10. CASE STUDY: ARIBA: SUCCESSFUL E-SERVICE STORY IN THE E-COMMERCE AGE1
      11. WEB EXERCISES
      12. TEAM EXERCISES
    5. Chapter 8: Mobile Commerce
      1. LEARNING OBJECTIVES
      2. THE GROWTH OF MOBILE COMMUNICATIONS
      3. 8.1 INTRODUCTION
      4. 8.2 M-COMMERCE APPLICATIONS
      5. 8.4 LOCATION COMMERCE
      6. 8.5 PERVASIVE (UBIQUITOUS) COMPUTING AND M-COMMERCE
      7. 8.6 RADIO FREQUENCY IDENTIFICATION (RFID) TECHNOLOGIES AND M-COMMERCE
      8. 8.7 MOBILE MARKETING
      9. KEY TERMS AND DEFINITIONS
      10. CASE STUDY I: METRO GROUP’S FUTURE STORE INITIATIVE
      11. WEB EXERCISES
      12. TEAM EXERCISES
  8. Section 3: Payment, Security, and Privacy in E-Commerce
    1. Chapter 9: Online Payment Systems
      1. LEARNING OBJECTIVES
      2. CREDIT CARD DATA BREACHES
      3. 9.1 INTRODUCTION
      4. 9.2 MOBILE PAYMENT
      5. 9.3 ONLINE CREDIT CARD PAYMENT PROCESSING
      6. 9.4 THIRD PARTY ONLINE PAYMENT SERVICES
      7. 9.5 ELECTRONIC FUNDS TRANSFER SYSTEMS
      8. KEY TERMS AND DEFINITIONS
      9. CASE STUDY: BPAY: AN ELECTRONIC BILL PAYMENT INTERMEDIARY1
      10. WEB EXERCISES
      11. TEAM EXERCISES
    2. Chapter 10: Security and Privacy in E-Commerce
      1. LEARNING OBJECTIVES
      2. ONLINE PRIVACY ISSUES
      3. 10.1 SECURITY IN E-COMMERCE
      4. KEY TERMS AND DEFINITIONS
      5. CASE STUDY: BUSINESS ASSOCIATES IN THE NATIONAL HEALTH INFORMATION NETWORK1
      6. WEB EXERCISES
      7. TEAM EXERCISES
  9. Section 4: Systems Development, Technologies, and Issues in E-Commerce
    1. Chapter 11: E-Commerce Systems Development and Web Technologies
      1. LEARNING OBJECTIVES
      2. NETFLIX
      3. 11.1 A FRAMEWORK FOR E-COMMERECE SYSTEMS DEVELOPMENT
      4. 11.2 ARCHITECTURE OF E-COMMERCE SYSTEMS
      5. 11.3 LANGUAGES AND TOOLS FOR E-COMMERCE SYSTEMS DEVELOPMENT
      6. 11.4 UTILITY COMPUTING
      7. 11.5 CLOUD COMPUTING
      8. 11.6 WEB SERVICES
      9. KEY TERMS AND DEFINITIONS
      10. CASE STUDY I: OFFICE DEPOT’S E-COMMERCE SYSTEMS DEVEOPMENT
      11. WEB EXERCISES
      12. TEAM EXERCISES
    2. Chapter 12: Trends, Ethics, and Regulatory Issues in E-Commerce
      1. LEARNING OBJECTIVES
      2. DIGITAL WATERMARKING IN THE DIGITAL AGE: DIGIMARC CORPORATION
      3. 12.1 CONVERGENCE OF THE INTERNET AND TELECOMMUNICATIONS
      4. 12.2 EMERGING STANDARDS AND TECHNOLOGIES
      5. 12.3 WEB ACCESSIBILITY
      6. 12.4 ETHICS AND REGULATORY ISSUES IN E-COMMERCE
      7. KEY TERMS AND DEFINITIONS
      8. CASE STUDY: STANDARD BUSINESS REPORTING, AUSTRALIA1
      9. WEB EXERCISES
      10. TEAM EXERCISES
  10. Compilation of References
  11. About the Author