About the Authors

Jonathan Anderson helped found EffectiveUI before becoming managing editor of UX Magazine, an online resource for user experience professionals and enthusiasts. In this role, Jonathan develops and oversees original content creation and sourcing that explores the maturing field of UX and details industry trends and emerging technologies.

John McRee is a lead experience architect for EffectiveUI and has been designing highly intuitive and engaging user interfaces for more than a decade. Specializing in design process management, user research, information architecture and interaction design, John has designed software for a diverse group of clients, including many Fortune 500 companies.

Robb Wilson is co-owner of UX Magazine and a technology research consultant for many Fortune 500 companies, including Qwest and National Geographic. An active member in the UX community, Robb's work affords him the unique opportunity to meld business strategy with creative processes and emerging technologies. He has worked as a creative executive at Time Warner and is an industry thought leader, providing innovative insight on emerging technologies and trends. Robb has founded four successful technology companies.

EffectiveUI (www.effectiveui.com) is an award-winning, user-centered design and development agency that creates and implements custom web, mobile and desktop applications. By fully engaging customers with innovative technologies and user experience strategies, EffectiveUI delivers ...

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