Economy Thinking
Effective presentation does not necessarily involve costly, elaborate methods. ‘Economy’, however, does not have to produce a frugal, spartan, cheap-looking product. It is an attitude of mind; using facilities effectively, imaginatively, ingeniously and to good effect.
‘Economy thinking’ is realizing that we need only to provide in the studio just what the camera is going to see (plus a little extra, perhaps, to avoid over-shooting). This necessitates careful planning. The skilled designer creates an illusion through ingenuity.
In a dramatic presentation, a single look or gesture can prove more telling than intricate production treatment. As a camera shoots through a foreground branch, we have the impression of a forest ...
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