Influencing Audience Attitude
The presentational style adopted for the production can have a considerable influence on the audience’s attitude to it.
Program openings
Opening titles herald the intended character of the presentation. Rapid, brash animations invite the audience lightheartedly. Archaic script and earnest, regal music suggest historical occasions (real or fictional), to be taken seriously. The type face, its size, color, background, etc., create a foretaste of the program.
Staging complexity
Elaboration of decor, too, can influence how the viewer evaluates the production. Simplicity of presentation can appear clear-cut, direct, sophisticated – or sparse, frugal, uninteresting. Elaborate presentation can seem rich, interestingly ...
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