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Effective Sales Force Automation and Customer Relationship Management

Book Description

With the advent and adoption of technological tools at exponential rates, many firms have witnessed the failure of their technology initiatives. The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before making the initial investment in technology; then and only then will the technology have its intended effect.