Effective Incident Response Team, The

Marketing the Team

One of the biggest mistakes an incident response team can make is assuming that people will know it exists and will use it as intended. In other words, incident response is not “the field of dreams” in which you can “build it and they will come.” The degree to which managers and end users understand, adopt, and invest in the incident response program will be proportional to the marketing efforts made to promote the program and its effectiveness. Therefore, a marketing campaign to advertise the team's establishment and guidelines for working with the team must be included in all planning efforts. The training and marketing should not end with the team's initial announcement, but should incorporate continual marketing endeavors ...