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Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

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Major GiftsBig Money for Big Projects

Not to sound alarmist, but major gifts will make or break your fundraising shop. The long-term success and sustainability of your operation hinges on your ability to solicit and close major gifts. What’s more, any fundraising campaign that you launch with a dollar goal will depend on being able to line up some heavy-hitting donors. This sounds intuitive, and you can set up a fundraising shop with the best of intentions to develop a major gift program. But when you hit the ground running and have to meet annual targets (which have significant budgetary considerations), it can be easy to sell yourself short ...

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