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Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

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The AskExploring Face-to-Face Solicitation

So I’ve finally got to the solicitation, the “ask.” What took me so long? The book is titled Effective Frontline Fundraising, after all. Why have I spent so much time on the back end, behind-the-scene stuff? I hope, if nothing else, that the amount of time that it’s taken to get here proves that the actual solicitation is only one part in a much, much larger cycle, and that there is a good amount of preparation that should go into a solicitation of any size, especially a big one.

But at the end of the day, preparation and planning won’t amount to much if you don’t actually put your neck out there and ...

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