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Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

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StewardshipThe End and Beginning of Every Gift

I know what you’re thinking: why are you talking about the stewardship of giving before you talk about the “ask,” the solicitation? You haven’t even gotten into the nitty-gritty of the face-to-face gift conversation, so why are you skipping ahead to saying thanks? Isn’t it a bit presumptuous to be doing the victory dance before the victory?

I put this section ahead on purpose, because it’s easier for an organization with a million things to do to overlook the importance of thoughtful stewardship than it is to overlook the importance of asking for money.

I also want to talk about stewardship first ...

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