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Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

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The Annual PlanSetting Goals, Charting the Course

One of the smarter fundraising colleagues I worked with lived by the six P’s: Proper Planning Prevents Piss-Poor Performance. She was right (if a little crude).

Then why does planning get overlooked so often? The answer is because it’s easy to overlook Indeed, it is so incredibly tempting to make that one additional phone call, to send one more e-mail, or schedule one more meeting on the road. Because every moment a fundraiser spends in a meeting or planning is a moment that he or she is not raising funds, which is his or her purpose.

Planning often gets overlooked, but an organization does so ...

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