O'Reilly logo

Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

images

The Basic ToolsCollecting Good Data, Keeping Good Records

Gift officers all too often take data for granted. In well-established development shops, there is sophisticated databasing software that allows you to look up a donor’s name, address, employer, spouse’s information, phone numbers, e-mail addresses, the boards upon which the donor sits, press releases on their company, their stock options, their previous philanthropy to your organization and others, as well as a detailed history of the direct contact that your organization has had with this donor through significant phone calls, e-mails, personal visits, etc.

It’s all essential information. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required