The aim of this book is to provide you with the tools necessary to expand and improve your nonprofit’s fundraising operations. There are many reasons that make the effort worthwhile. Most importantly, more money empowers your organization to do more of what it’s designed to do.
What you’ll learn is that there’s a lot of work that goes into an individual solicitation, whether for $100 or $1,000,000. Preparation and follow-up is a big part of what we do as fundraisers. The actual execution (i.e., the solicitation) is a small, small part of a much larger process.