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Effective Frontline Fundraising: A Guide for Non-Profits, Political Candidates, and Advocacy Groups by Jeffrey David Stauch

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Example Appeals and Websites You Should Envy

This appendix will analyze excerpts from actual appeals and provide you with a sample that I have written for Betasab, an orphanage in Ethiopia for which I serve as the volunteer gift officer. In doing this, the hope is to get you thinking about writing your own appeals.

I am also including a major gift solicitation. I should note that the solicitation is written in my voice and might not resonate with your own. That is OK. You want the solicitation to sound authentic, so know that I am including this to give you an idea of how to structure a major gift solicitation.

More full length examples of actual ...

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