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Additional Resources

While it’s best to spend what limited time and resources you have out asking potential donors for money, it can’t hurt to have some supplemental guidance along the way in addition to what you’ve read in this book. Here are some recommendations for your reading/viewing pleasure:

Books

  • Ahern, Tom. How to Write Fundraising Materials that Raise Money: The Art, the Science, the Secrets. Medfield, MA: Emerson & Church, 2007.
  • Burnett, Ken. Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money. San Francisco, CA: Jossey-Bass, 2002.
  • Burdenski, Robert A. Innovations in Annual Giving: Ten Departures That ...

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