Effective CRM using Predictive Analytics

Index

• acquisition modeling
  • pilot campaign
  • profiling of high-value customers
• AIC see Akaike Information Criterion
• Akaike Information Criterion
• association (affinity) models
  • apriori and FP-growth algorithms
  • market basket analysis
  • rule’s confidence
  • sequence algorithms

• Bagging (Bootstrap aggregation)
  • Decision Tree model
  • in IBM SPSS Modeler
  • in RapidMiner
• balancing approach
  • balance factor
  • cross-selling
  • in Data Mining for Excel
  • disproportionate stratified sampling
  • in IBM SPSS Modeler
  • oversampling
  • in RapidMiner
• Bayesian belief networks
  • CPT see conditional probability table
  • IBM SPSS Modeler
  • Microsoft Naïve Bayes
  • Naive Bayes models
  • parent variables
  • RapidMiner Naïve Bayes
  • Tree Augmented Naive Bayes models
• Bayesian Information Criterion
• Bayesian networks
• behavioral segmentation methodology
  • business objective, definition
  • cluster modeling see cluster modeling, identification of segments
  • CRISP DM methodology, phases
  • customer segmentation
  • data exploration and validation
  • data integration and aggregation
  • data transformations and enrichment
  • deployment of segmentation solution
    • customer scoring model
    • design and deliver of differentiated strategies
    • distribution of segmentation information
  • input set reduction
  • investigation of data sources
  • modeling process design
  • revealed segments
    • marketing research information
    • optimal cluster solution and labeling segments
    • profiling of
    • technical evaluation of clustering solution
  • selecting data
• BIC see Bayesian Information Criterion
• BIRCH ...