Chapter 1.
Introduction
Note
Good communication is key to success in life and in business
Communication is the heart and soul of management at absolutely every level. Without communication skills you can’t hope to express your thoughts, convince others, or negotiate. With good communication skills you can expect to win arguments, make sales, mediate, educate, inform, and even inspire.
There are no limits to the opportunities to practise and expand your communication skills, and now there is an ever-growing array of media to use to your advantage, as long as you know how. You’ll probably need to start off by simply learning to be a better listener – if you can’t see how listening is going to help you to state your case then you really do need to ...
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