Choosing a good name that highlights what is special about your brand, properly differentiating your brand from the competition, and crafting a tag line that is meaningful, motivating, and memorable all help you communicate your brand’s value to customers.
Effective Branding Begins with the Name
“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”—all are great names that reflect the essence of the product or service. Close-Up captures the benefit of a sex-appeal toothpaste. Jiffy Lube wonderfully says “quick oil change.” Rain Dance vividly portrays the end result of a well-waxed car. The Medicine Shoppe states simply the nature of their business. Irish Spring brings imagery desirable for a deodorant ...
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