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Delivering the Promise of Your Brand, Keeping the Promise... and Other Keys to Creating Brands People Love
Build a brand that everyone in the organization owns, lives, loves—and shines through in every customer interaction.
Brian D. Till and Donna HecklerISBN: 978-0-13-706092-4$1.99
Compete by Changing
Jim Champy shows how to reignite business growth by changing your business’s frame of reference, expanding its identity, and competing on a newer, larger playing field.
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