The AWS data ecosystem of pipelines, storage, environments, and Artificial Intelligence (AI) is also a strong argument in favor of choosing Amazon ML as a business platform for its predictive analytics needs. Although Amazon ML is simple, the service evolves to greater complexity and more powerful features once it is integrated in a larger structure of AWS data related services.
AWS is already a major actor in cloud computing. Here's what an excerpt from The Economist, August 2016 has to say about AWS (http://www.economist.com/news/business/21705849-how-open-source-software-and-cloud-computing-have-set-up-it-industry):