References

Abrahamse, W.; L. Steg; C. Vlek; and T. Rothengatter. December 2007. “The Effect of Tailored Information, Goal Setting, and Tailored Feedback on Household Energy Use, Energy-Related Behaviors, and Behavioral Antecedents.” Journal of Environmental Psychology 27, no. 4, pp. 265–76.

Agrawal, M. February 1995. “Review of a 40-Year Debate in International Advertising: Practitioner and Academician Perspectives to the Standardization/Adaptation Issue.” International Marketing Review 12, no.1, pp. 26–48.

Alba, J.; J. Lynch; B. Weitz; C. Janiszewski; R. Lutz; A. Sawyer; and S. Wood. July 1997. “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces.” Journal of Marketing 61, no. ...

Get Effective Advertising Strategies for Your Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.