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edX E-Learning Course Development by Matthew A. Gilbert

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Social media marketing

Traditional marketing tools and the options available in the edX Marketing Portal are a fitting first step in promoting your course. However, social media gives you a tremendously enhanced toolkit you can use to attract, convert, and transform spectators into students.

When marketing your course with social media, you will also simultaneously create a digital footprint for yourself. This in turn helps establish your subject matter expertise far beyond one edX course. What's more, you won't be alone; there exists a large community of edX instructors and students, including those from other MOOC platforms already online.

Take, for example, the following screenshot from edX's Twitter account (@edxonline). edX has embraced social ...

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