Chapter FiveMore Bumps in the Road: The Next Five Obstacles to Innovation

Hotel chains may sell themselves as different and better, but once you step out of the elevator in a Comfort Inn, Hilton Garden, or Holiday Inn Express and walk down the hallway, they are pretty much the same: carpeted floors, keycard, bed on one wall, TV on the other, window over the parking lot, small bottles of shampoo and conditioner in the same spot by the same sink, and pillows you would never buy at home. Every night a different hotel; every night the same hotel, but in a different city. After a few nights on the road I remembered to consciously look at my room number, remember it as different from the room number the night before, and it worked, all the way until ...

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