6.10. Lesson 57: Become a Brand
The "Wizard of Menlo Park" was a wizard of branding. Thanks to his prolific creativity, his development of genuinely civilization-transforming inventions, and his prodigious gift for self-promotion, Thomas Edison succeeded in identifying himself personally with all of the merchandise he marketed. He became a brand, and his characteristic signature, executed with a flourish and duly trademarked, became one of the most recognizable logos in American manufacturing history. The promotion of one invention and innovation after another became all the easier for the personal identification of each with Edison. Prefix his name to any number of products, and they were certain to sell. When his son Thomas Edison Jr. allowed ...
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