Book description
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
Features updated interviews of companies, and a new treatment of the Profit Center Level
Updates stories and teachings from some of the most successful companies in the world
Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Acknowledgments
- Chapter 1: Introduction
- Chapter 2: The Changing Environment for IP Management
- Chapter 3: Level One: Defend Position
- Chapter 4: Level Two: Manage Costs
- Chapter 5: Level Three: Capture Value
- Chapter 6: Level Four: Synthesize Opportunities
- Chapter 7: Level Five: Shape the Future
- Chapter 8: What to Do When You’re Not on the Pyramid
- Chapter 9: The Procter & Gamble Journey
- Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years
- Appendix B: The Rise of Patent Aggregators
- Appendix C: A Closer Look at IP Damages
- About the Authors
- Index
Product information
- Title: Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, Second Edition
- Author(s):
- Release date: December 2011
- Publisher(s): Wiley
- ISBN: 9781118004531
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