“While all of us as leaders of growing organizations seem to know what makes us successful, Lewis and McKone do an uncanny job of pushing the reader to ask the tough question of what more can be done to unlock the potential to drive market share and margin growth. Edge Strategy ‘takes the blinders off’ and helps you look around corners for opportunities that may be missed in strategic planning sessions.”
—GEOFF BALLOTTI, President and CEO, Wyndham Hotel Group
“M&A and new business development may garner newspaper headlines, but Lewis and McKone guide the reader in identifying and capturing growth with less risk. This book urges greater attention on foundational business assets and customers. It deserves a thoughtful read and extended discussion.” ...
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