Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

O'Reilly logo
Economics for Business

Book Description

Economics for Business equips you with key economic tools and concepts to make decisions, sustain your competitive advantage and confront the complexities of business head-on.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Preface and Acknowledgements
  5. Key
  6. PART ONE    Introduction to economics and business
    1. 01    What’s economics got to do with business?
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. The business environment
      5. What is economics?
      6. Some key concepts in economics
      7. Economic institutions
      8. Summary
      9. References
    2. 02    Introduction to markets
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. What is a market?
      5. The role of the market
      6. Introduction to demand
      7. Introduction to supply
      8. The market in theory
      9. The market in practice
      10. Summary
    3. 03    Introduction to the macroeconomy
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. About macroeconomics
      6. The circular flow of income
      7. Measuring GDP
      8. This role of markets and government
      9. Aggregate expenditure
      10. The income–expenditure model
      11. Aggregate supply
      12. Summary
      13. References
    4. 04    Introduction to the financial system
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. The core: money, an introduction
      6. The nature and role of the financial system
      7. Financial markets
      8. Financial claims
      9. Financial institutions
      10. Financial regulation
      11. Summary
  7. PART TWO    Microeconomics: individual economic agents and institutions
    1. 05    Demand
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Why demand exists
      6. The drivers of demand
      7. Product classification
      8. Marketing and demand
      9. Summary
      10. References
    2. 06    The firm
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. The firm: legal definition
      6. The firm: functional definition
      7. Why firms exist
      8. The firm in practice
      9. Financing firms
      10. Profits
      11. Summary
      12. References
    3. 07    Supply: costs, output and distribution
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Production
      6. Inputs or factors of production
      7. The production function
      8. Costs
      9. Price elasticity of supply
      10. Summary
      11. References
    4. 08    Competition, markets and strategy
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Market structure: an overview
      6. Market structure
      7. About strategy
      8. Pricing and strategy under perfect competition
      9. Pricing and strategy under pure monopoly
      10. Pricing and strategy under imperfect competition
      11. Contestable markets
      12. Other market structures: monopsony and oligopsony
      13. Summary
      14. References
  8. PART THREE    Macroeconomics: the business background
    1. 09    The role of government
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. The nature and role of government
      6. Infrastructure
      7. Macro-intervention
      8. Fairness versus efficiency
      9. The failure of the market (or markets) to achieve efficiency in allocating societal resources
      10. Summary
      11. References
    2. 10    Money, interest rates and central banking: the role of monetary policy
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Money
      6. The importance of interest rates
      7. The origins of central banking
      8. The role of central banks
      9. Summary
      10. References
    3. 11    Technology, innovation and investment
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Capital
      6. Technology and innovation
      7. The economics of investment
      8. Summary
      9. References
    4. 12    Forecasting
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Introduction to forecasting
      6. Data collection
      7. Statistical analysis
      8. Summary
      9. Further reading
      10. References
    5. 13    Employment: the human factor
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. Labour market terminology
      6. Trends in UK labour markets
      7. The supply of labour
      8. The demand for labour
      9. Labour markets and competition
      10. Summary
      11. References
      12. Appendix
    6. 14    The economics of international business
      1. Objective
      2. Learning outcomes
      3. Main topics covered
      4. Introduction
      5. What is international trade?
      6. The growth of world trade
      7. Why international trade occurs
      8. From international trade to globalization
      9. International trade and politics
      10. International trade and finance
      11. Exchange rate systems
      12. Exchange rate relationships
      13. Summary
      14. References
  9. Index
  10. Copyright