Appendix II

Relevant Published Case Studies

Available through Harvard Business Publishing:

1.The Springfield Nor'Easters: Maximizing Revenues in the Minor Leagues

2.Netflix: The Public Relations Box Office Flop

3.Superior Manufacturing Company

4.Catawba Industrial Company

5.Relevant Costs and Revenues

6.Salem Telephone Company

7.Landau Company

8.G. Wilson and Company, Inc.

9.Birch Paper Co.

10.Bridgeton Industries

11.Destin Brass Products Co.

12.Kanthal, Precision Worldwide, Inc.

13.Prestige Telephone Company

14. Wilkerson Company

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