Contents
Chapter 1. Ecommerce Analytics Creates Business Value and Drives Business Growth
Chapter 2. The Ecommerce Analytics Value Chain
Identifying and Prioritizing Demand
Activating the Ecommerce Analytics Environment
Analyzing, Predicting, Optimizing, and Automating with Data
Communicating Economic Impact of Analytics
Chapter 3. Methods and Techniques for Ecommerce Analysis
Understanding the Calendar for Ecommerce Analysis
Storytelling Is Important for Analysis
Tukey’s Exploratory Data Analysis Is an Important Concept in Digital Analytics
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