Chapter 15. Building Analytics Organizations and Socializing Successful Analytics
Successful analytical outcomes that are well-regarded by business stakeholders are primarily the result of empowered people and process not simply technology. While tools and technology are critical and necessary for enabling the activity of analytics, it is the people on the analytics team who use tools and apply their knowledge and experience to answer business questions. Technology and tools alone do nothing to create value - and can be, in fact, overhead in many businesses. Most ecommerce analysts have run into the baggage of legacy and hardly supported systems containing data for analysis. To work with legacy and new systems, processes need to be established. ...
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