Chapter 10. Analyzing Products and Orders in Ecommerce
Orders are the financial core of ecommerce and represent, at a macro-level, the interaction between a buyer and an ecommerce site when value, usually money, is exchanged. Products are bought within orders. At a technical level, ecommerce orders are transactions defined as a logical operation on data and are said to have atomicity, consistency, isolation, and durability (ACID) within databases. For the purpose of this chapter and in general within analytics, the transactions that we want to analyze are ecommerce orders that are captured, stored, and processed in analytical systems. It makes sense for an analyst to have an understanding of technical details related to transactional processing ...
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