Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

Chapter 9. Analyzing Ecommerce Customers

Customer analytics refers to the process of executing analysis on data about people and businesses that visit and transact on your ecommerce site. The process of doing customer analytics usually includes segmenting and clustering customers based on their attributes, analyzing cohorts, determining the cost to acquire a customer and the customer’s lifetime value. The analytics on customers can include data science-based approaches to modeling the customer experience, creating engines based on past customer behavior that predict, prescribe and optimize as well as the analysis of customer satisfaction, retention, churn, and loyalty. Customer analytics includes any type of analysis that use individual-level ...