Chapter 8. Optimizing for Ecommerce Conversion and User Experience
Conversion optimization is a phrase used in the eCommerce industry to describe the process and application of methods that improve eCommerce conversion rate. Conversion optimization attempts to unify methods and techniques from diverse disciplines, such as behavioral psychology, user experience, web development, copyediting, and neuromarketing by combining them with data collection and analytics. The goal, of course, is to improve conversion rate. That is, to increase the number and/or frequency of buyers within an ecommerce experience - or the number of people who create business value by transitioning from one state to another. For example, successful optimization may not just ...
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