Chapter 3. Methods and Techniques for Ecommerce Analysis
This chapter reviews several concepts that are useful for applied analysis of ecommerce data. The review here is at a higher level focused on an audience that has had an introductory level of exposure to analytical concepts, such as data visualization and mathematical and statistical methods. This chapter:
• Overviews past and current academic theory on analysis, which is useful and applicable to ecommerce analysis
• Discusses the techniques for examining and interrogating data once extract from sources using tools
• Reviews important and helpful data visualizations for applying to ecommerce data
• Provides a high-level review of useful statistical data mining and machine learning techniques ...
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