Chapter 11: The content
With the look of your website now established, probably through the use of a template, it’s time to develop the individual pages that will attract customers and add essential information about your business.
Your own business website is a chance for you to shine. The pages on your site are all yours to work with and, as long as you aren’t saying anything illegal or defamatory, you are free to portray your business in whatever way you want it to be seen. Every other medium, such as television or newspapers, has some sort of restriction on what, when and where you can do things: on your own website you are totally in control of your message.
Having full control of the medium gives a business owner great power, although ...
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