Chapter 9: Site platforms

With the basics of domain and hosting services settled, the next step to consider in developing your business’s website is deciding what it will look like and how it will run — and that depends on the software, known as the platform, that you choose to run your website.

For most people the software their website runs on is a boring topic. However, this is an important choice that will determine the look of your online presence and how much effort and money you will have to put into maintaining and updating the site. One thing is clear — the option you choose should never become an issue for your visitors. The choice you make will affect the look of the site and how easy it is for you to update it or to hire a different ...

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