Chapter 3: Social media
Nothing illustrates the difference between old media and new media better than social media. Under the old model — newspapers, radio or television — someone owns the platform and publishes information through it. If the audience wants to respond, members send in a letter or call the talkback phone lines. In social media, the audience does the publishing, then members talk to each other about it.
In many ways social media isn’t anything new: it’s the internet equivalent of hanging around the mall or gossiping in the tea room, and even using internet services like bulletin boards and newsgroups pre-dates the world wide web.
What the newer social media platforms have changed is how people share information. It’s now much ...
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