You are previewing eBay® PowerSeller Business Practices FOR DUMMIES®.
O'Reilly logo
eBay® PowerSeller Business Practices FOR DUMMIES®

Book Description

With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business!

The book breaks PowerSeller selling into:

  • Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels

  • Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.

  • Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence

  • Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers

  • Manage Your Business: A crash course in accounting, including the unique issues with operating an online store

The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.

Table of Contents

  1. Copyright
  2. About the Author
  3. Author's Acknowledgments
  4. Publisher's Acknowledgments
  5. Introduction
    1. Putting Business Skills into Practice
    2. Foolish Assumptions
    3. What's in This Book
      1. Part I: Power Up to PowerSeller Status
      2. Part II: Hit Your Sales Targets
      3. Part III: Build Better Listings
      4. Part IV: Become a Model Seller
      5. Part V: Manage Your Business
    4. Conventions Used in This Book
    5. Icons Used in This Book
    6. Where to Go from Here
  6. I. Power Up to PowerSeller Status
    1. 1. Understand What It Takes to Be a PowerSeller
      1. 1.1. Meeting PowerSeller Qualifications
      2. 1.2. DSRs and What They Mean to You
        1. 1.2.1. Avoiding DSR pitfalls
        2. 1.2.2. Getting discounts on Final Value fees
        3. 1.2.3. Improving search visibility
      3. 1.3. Safeguarding Your Feedback Rating
      4. 1.4. Minding eBay Policies
      5. 1.5. PowerSeller Tiers
      6. 1.6. Other Program Benefits
    2. 2. Knowing eBay Inside and Out
      1. 2.1. www.eBay.com
      2. 2.2. Get Where You Want to Go with the Nav Bar
      3. 2.3. eBay Transactions — the Short Version
        1. 2.3.1. The core of eBay — traditional auctions
        2. 2.3.2. Reserve-price auctions
        3. 2.3.3. Multiple Item (Dutch) auctions
        4. 2.3.4. Auctions with the Buy It Now option
        5. 2.3.5. Selling with Fixed Price sales
        6. 2.3.6. Restricted-access auctions
        7. 2.3.7. Private auctions
      4. 2.4. Selling in eBay Stores
      5. 2.5. eBay Live Auctions
      6. 2.6. Automotive? Sell in eBay Motors
      7. 2.7. Selling on eBay Express
      8. 2.8. Sell on Half.com
    3. 3. Discerning the Many Faces of eBay
      1. 3.1. Maneuvering through Categories
        1. 3.1.1. Locating the perfect sub-subcategory
        2. 3.1.2. Specifying listing category(ies)
        3. 3.1.3. Listing your items in two categories
      2. 3.2. eBay's Supercategories
      3. 3.3. Handling Real Estate Sales
        1. 3.3.1. Not really an auction
        2. 3.3.2. Getting a break on realtor fees
      4. 3.4. Selling on eBay Motors
        1. 3.4.1. Offering car parts
        2. 3.4.2. Supplying the market with used cars
      5. 3.5. Participating in eBay Live Auctions
      6. 3.6. Donating through GivingWorks Sales
      7. 3.7. Selling in Other eBay Zones
        1. 3.7.1. Peddling goods on eBay Express
        2. 3.7.2. eBay's half brother: Half.com
    4. 4. Benefiting from the Community and Certified Providers
      1. 4.1. Picking up Info on eBay
      2. 4.2. Certifying a Certified Provider
      3. 4.3. Becoming a Certified Provider
  7. II. Hit Your Sales Targets
    1. 5. Deciding What to Sell and the Tools That Help You
      1. 5.1. Studying the Media
        1. 5.1.1. In newspapers
        2. 5.1.2. On television
        3. 5.1.3. Catch up with youth culture . . .
        4. 5.1.4. Check out magazines
      2. 5.2. Finding Soon-to-Be Hot Sellers on eBay
        1. 5.2.1. Taking the pulse of eBay
        2. 5.2.2. Home-page promotions
        3. 5.2.3. eBay's monthly hot sellers
      3. 5.3. Is It the "Buzz" or the "Zeitgeist?"
        1. 5.3.1. Checking out the buzz on Yahoo!
        2. 5.3.2. Who's hot on the Zeitgeist page?
      4. 5.4. Tools to Gather Exclusive Data
        1. 5.4.1. eBay's Completed Item search
        2. 5.4.2. Marketplace Research from eBay
        3. 5.4.3. Mining your data with Terapeak
        4. 5.4.4. Personal listing information from Sellathon ViewTracker
    2. 6. Finding Merchandise to Sell
      1. 6.1. Finding out Where Stores Buy Their Merchandise
        1. 6.1.1. Finding merchandise locally
        2. 6.1.2. Newspaper auction listings
        3. 6.1.3. Regional merchandise marts
        4. 6.1.4. Wholesale trade shows
      2. 6.2. Figuring out Who's Who in the Industry
      3. 6.3. Selecting Your Merchandise
      4. 6.4. Know the Lingo of Merchandisers
      5. 6.5. Staying Safe when Buying Liquidations
      6. 6.6. Internet Shopping for Resale Merchandise
        1. 6.6.1. Liquidation.com
        2. 6.6.2. Wholesale Central
        3. 6.6.3. Big Lots Wholesale
        4. 6.6.4. Great Rep
        5. 6.6.5. Bargain Wholesale
      7. 6.7. Importing Your Merchandise
      8. 6.8. Dealing with Drop-Shippers
    3. 7. Building a Business Buying Plan
      1. 7.1. Understanding the Six-Month Merchandise Plan
      2. 7.2. Questions to Ask Yourself
      3. 7.3. Getting the Data
      4. 7.4. Formulas That Calculate Your Data
    4. 8. Recoup the Costs of Selling on eBay — and Then Some
      1. 8.1. Keeping an Eye on the Bottom Line
      2. 8.2. Keeping an Eye on Listing Fees
        1. 8.2.1. Using reserve fees
        2. 8.2.2. Adding listing upgrades
        3. 8.2.3. eBay Picture Services
      3. 8.3. Adding In the Final Value Fees
      4. 8.4. PayPal Gets Its Cut of the Action
      5. 8.5. Set Your Pricing to Cover All Costs
    5. 9. Building a Selling Strategy
      1. 9.1. Strategies for Running Your Sales
        1. 9.1.1. Starting the bidding
        2. 9.1.2. Auction length
        3. 9.1.3. Knowing what day to end an auction
        4. 9.1.4. Knowing what time to start your auction
      2. 9.2. Doing Your Own Research with Sellathon
        1. 9.2.1. What you get from Sellathon ViewTracker
        2. 9.2.2. Checking out your data on Sellathon
    6. 10. Setting Shipping Costs That Pay
      1. 10.1. Figuring the Hidden Shipping Costs
      2. 10.2. Using a Shipping Calculator in Your Listings
    7. 11. Marketing Your Items to Grow Sales
      1. 11.1. Catching Attention on Google
      2. 11.2. Setting Up an eBay Store Listing RSS Feed
      3. 11.3. Listing Your Store Feed on Google Base
      4. 11.4. Get Found in a Hurry with AdWords
      5. 11.5. eBay's About Me Page
        1. 11.5.1. Setting up the page
        2. 11.5.2. Using little-known, eBay-unique HTML tags
      6. 11.6. eBay My World
    8. 12. Making the eBay Store Decision
      1. 12.1. Getting Grounded First
      2. 12.2. Planning the "Opening"
        1. 12.2.1. Choosing between store types
        2. 12.2.2. Knowing the fee structure
      3. 12.3. Setting Up Your Store
        1. 12.3.1. Naming and describing your store
        2. 12.3.2. Deciding on color and visual elements
        3. 12.3.3. Getting your store started
      4. 12.4. Running Your Store
        1. 12.4.1. Modifying to define your store and inform your customer
        2. 12.4.2. Designing a custom home page for your store
    9. 13. Taking Advantage of eBay Stores Marketing
      1. 13.1. eBay Cross-Promotions
        1. 13.1.1. Smart cross-promoting
        2. 13.1.2. Setting up cross-promotions
      2. 13.2. Using a Markdown Manager
      3. 13.3. E-Mail Marketing
      4. 13.4. Vacation Settings
    10. 14. Becoming an eBay Trading Assistant
      1. 14.1. Becoming a Trading Assistant
        1. 14.1.1. Meeting the requirements
        2. 14.1.2. . . . and the responsibilities
        3. 14.1.3. Putting your best face forward
      2. 14.2. Promoting Your Business
        1. 14.2.1. Adding the Trading Assistant logo to your eBay listings
        2. 14.2.2. Posting flyers
        3. 14.2.3. Putting the logo on your Web site
      3. 14.3. Compete with the Big Guys
      4. 14.4. Handling Your Business Professionally
    11. 15. Your Web Site: Expanding Beyond eBay
      1. 15.1. Setting Up a Web Presence at No Cost
        1. 15.1.1. Discovering free space online
        2. 15.1.2. Creating a free personal home page
      2. 15.2. Finding Web Space at a Reasonable Cost
      3. 15.3. Going with the Web Site Pros
        1. 15.3.1. Looking at Web.com's offerings
        2. 15.3.2. Considering Yahoo! Web-site services
      4. 15.4. Naming Your Web Site
      5. 15.5. Registering Your Domain Name
    12. 16. Giving Back to Nonprofits through Giving Works
      1. 16.1. Raising Money for the Little Guys
      2. 16.2. Raising Money for Your Small Nonprofit
      3. 16.3. Browsing and Buying
  8. III. Build Better Listings
    1. 17. Creating Listings That Sell with HTML
      1. 17.1. Using eBay's Built-in Editor
      2. 17.2. Getting Started with Basic HTML
        1. 17.2.1. What HTML can do
        2. 17.2.2. How HTML works
        3. 17.2.3. Safe and simple formatting
      3. 17.3. Adding Structure and Visual Interest
        1. 17.3.1. Arranging with tables
        2. 17.3.2. Inserting additional photos in your listings for free
      4. 17.4. Creating Your Own HTML Templates
    2. 18. Writing Effective Listings
      1. 18.1. Creating Unique, Eye-Catching Listings
      2. 18.2. Writing a Title That Sells
        1. 18.2.1. Avoid ALL CAPITAL titles
        2. 18.2.2. Look for keywords that pay off
        3. 18.2.3. eBay lingo at a glance
        4. 18.2.4. Add information with a subtitle
      3. 18.3. Copywriting, eBay-Style
        1. 18.3.1. Make your description complete
        2. 18.3.2. Keep it positive
        3. 18.3.3. Get the right perspective
    3. 19. Listing Made Easy with Turbo Lister
      1. 19.1. Checking the Minimum Requirements
      2. 19.2. Downloading Turbo Lister
      3. 19.3. Firing Up Turbo Lister
      4. 19.4. Preparing the eBay Listing
        1. 19.4.1. Designing your listing
        2. 19.4.2. Getting down to specifics
        3. 19.4.3. Organizing your listings
        4. 19.4.4. Uploading items to eBay
    4. 20. Managing Your Business with Professional Tools
      1. 20.1. Choosing Your Auction-Management Tools
        1. 20.1.1. Looking for the essential features
        2. 20.1.2. Exploring the advanced features
      2. 20.2. Using My eBay to Manage Your Listings
        1. 20.2.1. Tracking active listings
        2. 20.2.2. Checking sold items
        3. 20.2.3. And, alas, the unsold items
      3. 20.3. Ramping Up with Selling Manager
        1. 20.3.1. Getting a first glimpse of Selling Manager
        2. 20.3.2. Reviewing scheduled listings
        3. 20.3.3. Observing active listings
        4. 20.3.4. Looking at the status of sold listings
        5. 20.3.5. Accessing archived listings
        6. 20.3.6. Selling Manager Pro File Management Center
        7. 20.3.7. Sales Reports Plus
        8. 20.3.8. Setting up cross-promotions
        9. 20.3.9. Auto-sending invoices from Selling Manager
    5. 21. Shooting Quality Product Photos
      1. 21.1. Choosing a Camera and Making It Work
        1. 21.1.1. Deciding how much to spend for what features
        2. 21.1.2. Checking out the camera parts
        3. 21.1.3. The magical white-balance setting(s)
      2. 21.2. Outfitting Your Studio
        1. 21.2.1. Storing your studio equipment
        2. 21.2.2. Quality equipment breeds quality photos
        3. 21.2.3. Picking out basic equipment
        4. 21.2.4. Checking out some common setups
      3. 21.3. Adding on Other Valuable Equipment
        1. 21.3.1. A Tripod
        2. 21.3.2. Power supplies
        3. 21.3.3. Props — for example, a mannequin
        4. 21.3.4. Display stands, risers, and more
    6. 22. Photographing Specialty Items
      1. 22.1. Low-Cost Photography Tricks for Jewelry and Coins
        1. 22.1.1. Take the pictures outdoors
        2. 22.1.2. Scanning the small stuff
      2. 22.2. Going Pro with the Cloud Dome
        1. 22.2.1. Shooting pictures with the Cloud Dome
        2. 22.2.2. Tips for taking Cloud Dome pictures
      3. 22.3. Selling Fashion through Pictures
        1. 22.3.1. Cleaning and pressing essentials
        2. 22.3.2. Turning Cars into Dollars
    7. 23. Getting Your Photos Web-Ready
      1. 23.1. Size Really Does Matter
      2. 23.2. Viewing Images on a Monitor
        1. 23.2.1. If you choose to use eBay's Picture Services
        2. 23.2.2. Accommodating your customers' viewing space
      3. 23.3. Sizing (and Resizing) Your Pictures
      4. 23.4. Pursuing Other Image Improvements
        1. 23.4.1. Knowing what image elements to edit
        2. 23.4.2. Choosing an image-editing tool
        3. 23.4.3. Quick touch-up and FTP in Fast Photos
    8. 24. Using Item Images Effectively
      1. 24.1. Embedding Images in Your Listing for Free
        1. 24.1.1. Selling up with multiple pictures
        2. 24.1.2. Choosing a main or dominant photo
        3. 24.1.3. Selecting the Gallery image
        4. 24.1.4. Placing your pictures for maximum effect
      2. 24.2. Using eBay's Enhanced Picture Services
    9. 25. Storing Photos Where Your Listings Can Find Them
      1. 25.1. Finding the Pictures in Your Camera
        1. 25.1.1. Retrieving images from your camera's memory
        2. 25.1.2. Types of Flash media
        3. 25.1.3. Mounting the Flash-media card
        4. 25.1.4. Removing the media
      2. 25.2. Uploading Your Images to a Server
        1. 25.2.1. Obtaining an FTP program
        2. 25.2.2. Uploading to an ISP server
        3. 25.2.3. Uploading to AOL
    10. 26. Giving Unsold Items a Second Chance
      1. 26.1. Selling Similar after a Sale
      2. 26.2. Relisting When It Doesn't Sell
      3. 26.3. Mechanizing Your Relisting
        1. 26.3.1. Relisting from your My eBay page
        2. 26.3.2. Relisting from Selling Manager
      4. 26.4. Making a Second Chance Offer
      5. 26.5. Relisting from Your "Item Did Not Sell" Notices
  9. IV. Become a Model Seller
    1. 27. Choosing the Best Shipper for YourType of Business
      1. 27.1. Meeting Your Front Line
      2. 27.2. Location, Location, Location
      3. 27.3. Compare the Costs
      4. 27.4. Shipping with the U.S. Postal Service
        1. 27.4.1. Understanding USPS charges
        2. 27.4.2. Getting free Delivery Confirmations
        3. 27.4.3. Getting free package pickup from the Post Office
      5. 27.5. Shipping with United Parcel Service
        1. 27.5.1. Using UPS today
        2. 27.5.2. Timing your shipments
        3. 27.5.3. Checking out the varied UPS rates
        4. 27.5.4. Package pickup costs a bundle
      6. 27.6. Getting It There with FedEx
        1. 27.6.1. Saving by shipping with FedEx Ground
        2. 27.6.2. Signing up with FedEx
        3. 27.6.3. Shipping your packages Online
    2. 28. Automating Your Shipping Chores
      1. 28.1. The Benefits of Online Postage Service
      2. 28.2. Shipping Directly through PayPal
        1. 28.2.1. Because a rose has thorns . . .
        2. 28.2.2. Establishing shipping preferences
        3. 28.2.3. Shipping with the USPS
        4. 28.2.4. Shipping with UPS
      3. 28.3. Opting for Third-Party Software and Service
        1. 28.3.1. Endicia.com
        2. 28.3.2. Stamps.com
        3. 28.3.3. Posting third-party tracking information on PayPal
      4. 28.4. Mechanizing Your Shipping
    3. 29. Getting Your Item There in One Piece
      1. 29.1. Using Void Fill
        1. 29.1.1. Air-filled packing pillows
        2. 29.1.2. Plentiful packing peanuts
        3. 29.1.3. Bubble wrapping by the roll
        4. 29.1.4. Plain old rolls of white newsprint
      2. 29.2. Enveloping Your Items with Bubbles
      3. 29.3. Getting It Boxed
        1. 29.3.1. Buying in bulk
        2. 29.3.2. Buying boxes on eBay
        3. 29.3.3. Free Priority Mail boxes
    4. 30. Understanding the Limitations of Package Insurance
      1. 30.1. Self-Insuring Your Items
      2. 30.2. No "Insurance" through the Major Carriers
      3. 30.3. Getting Third-Party Shipping Insurance
        1. 30.3.1. Recognizing U-PIC advantages
        2. 30.3.2. Applying for a U-PIC policy
        3. 30.3.3. Comparing U-PIC rates
      4. 30.4. Doing Everything Possible to Avoid Filing a Claim
      5. 30.5. Making a Claim When Shipments Go Awry
        1. 30.5.1. Making a claim with the Post Office
        2. 30.5.2. Filing a claim with UPS
        3. 30.5.3. Filing a claim with FedEx
        4. 30.5.4. Making a claim with U-PIC
    5. 31. Handling the Inevitable: Returns
      1. 31.1. Establishing a Clear Return Policy
      2. 31.2. Filling Out eBay's Return Policy Form
      3. 31.3. Considering Your Policy Options
        1. 31.3.1. Dealing with defective merchandise
        2. 31.3.2. When customers have a change of heart
        3. 31.3.3. Factoring in the cost of shipping
        4. 31.3.4. Relieving the pain with a restocking fee
      4. 31.4. Items You Might Not Want to Take Back
    6. 32. Steering Clear of Fraud
      1. 32.1. Recognizing Problematic Transactions
      2. 32.2. Communicating to Combat Fraud
        1. 32.2.1. Reporting questionable items on eBay
        2. 32.2.2. Staying available for buyer contact
      3. 32.3. Filing an Unpaid Item Notice
      4. 32.4. SquareTrade to the Rescue
        1. 32.4.1. Online dispute resolution
        2. 32.4.2. Professional mediation
    7. 33. Keep Your E-Mailbox Free of Scams and Junk
      1. 33.1. Dealing with Spam
      2. 33.2. It's Phishing with a P
      3. 33.3. Keeping Your E-Mail Address Quiet
      4. 33.4. Recognizing Spam
        1. 33.4.1. Finding spam before it finds you
        2. 33.4.2. Checking out nefarious e-mail
      5. 33.5. Preventing Identity Theft with LifeLock
      6. 33.6. Fighting Back!
    8. 34. Securing Your Accounts
      1. 34.1. Changing Passwords Religiously
      2. 34.2. Reporting and Fixing Possibly Hijacked Accounts
      3. 34.3. Choosing a Good Secret Question
      4. 34.4. Setting a Hard-to-Crack Password
      5. 34.5. eBay and PayPal Hyper-Security Practice
    9. 35. Communicating with Your Buyers
      1. 35.1. Feedback Graceful Reviews
        1. 35.1.1. 2008 Feedback overhaul
        2. 35.1.2. Using the Feedback Forum
        3. 35.1.3. Posting Feedback from Selling Manager
        4. 35.1.4. Entering Feedback from My eBay
        5. 35.1.5. Leaving Feedback from an end-of-transaction e-mail
      2. 35.2. E-Mailing with Style
        1. 35.2.1. Notifying winners
        2. 35.2.2. Reinforcing a positive experience
        3. 35.2.3. Thanks for the money!
      3. 35.3. Sending Out Invoices
        1. 35.3.1. PayPal invoicing
        2. 35.3.2. eBay invoicing
      4. 35.4. Chatting with Skype
  10. V. Manage Your Business
    1. 36. Keeping the Books
      1. 36.1. Dealing with a Professional
      2. 36.2. Keeping Your Books Accurately
        1. 36.2.1. Using QuickBooks in your eBay business
        2. 36.2.2. Posting sales in QuickBooks the easy way
        3. 36.2.3. QuickBooks chart of accounts
        4. 36.2.4. QuickBooks on the Web
    2. 37. Working with PayPal to Increase Your Bottom Line
      1. 37.1. Understanding How PayPal Works
        1. 37.1.1. Getting payments through PayPal
        2. 37.1.2. Figuring out the payment types
      2. 37.2. Comprehending PayPal's Accounts
        1. 37.2.1. PayPal Personal Account
        2. 37.2.2. Business and Premier Accounts
    3. 38. Payment Options for Your Web Site
      1. 38.1. Making the PayPal Payment Option Available on Your Site
        1. 38.1.1. Finding your way to PayPal Merchant Services
        2. 38.1.2. Incorporating Buy Now buttons
        3. 38.1.3. Expanding with Add To Cart buttons
        4. 38.1.4. PayPal's Virtual Terminal
      2. 38.2. Having a Merchant Account
        1. 38.2.1. Checking out the cost of merchant accounts
        2. 38.2.2. Costco member's credit-card processing
      3. 38.3. PayPal Coding — Creating Your Buttons and Cart
      4. 38.4. Adding a PayPal Buy Now Button to Your AOL Hometown Page
    4. 39. It's All About PayPal Protection
      1. 39.1. PayPal Seller Protection
      2. 39.2. PayPal Buyer Protection
    5. 40. Getting Transaction History from PayPal
      1. 40.1. PayPal's Downloadable Reports
      2. 40.2. Starting the Download from PayPal
      3. 40.3. Customizing Your Download
      4. 40.4. Doing the Actual Download (Finally!)
      5. 40.5. Saving and Editing Your Reports
    6. 41. Understanding Your Financial Reports
      1. 41.1. Taking on the Bookkeeping Basics
      2. 41.2. Simplifying the Books
      3. 41.3. Sifting through the Reports
      4. 41.4. De-bewildering Your Balance Sheet
        1. 41.4.1. Tracking your Accounts Payable
        2. 41.4.2. Knowing your sales-tax liability
        3. 41.4.3. Analyzing your Profit & Loss Statement
    7. 42. Keeping Your Records and Data Safe
      1. 42.1. Backing Up Your Data — Just Do It!
      2. 42.2. Saving Your Business Records
      3. 42.3. Knowing How Long to Keep Your Paperwork
    8. 43. Keeping Up with Your Taxes
      1. 43.1. State Sales Tax
      2. 43.2. Setting Up with the Federal Government
      3. 43.3. City and State Business Licenses
    9. 44. Establish Your Business Type
      1. 44.1. Giving Your Business a Name
      2. 44.2. Deciding Your Business Structure
        1. 44.2.1. Sole proprietorship
        2. 44.2.2. Partnership
        3. 44.2.3. Limited liability company (LLC)
        4. 44.2.4. C-Corporation
    10. 45. Running a Smooth Office
      1. 45.1. Finding Help for Your Business
        1. 45.1.1. College students
        2. 45.1.2. Senior citizens
        3. 45.1.3. Soccer moms
        4. 45.1.4. eBay Trading Assistants
        5. 45.1.5. Local Chamber of Commerce
      2. 45.2. Staying on the Good Side of the Tax Man
      3. 45.3. Employee or Contractor?
    11. 46. Bonding Your Business
      1. 46.1. What Bonding Means to a Business
      2. 46.2. Seller Bonding on eBay
        1. 46.2.1. Bonding items
        2. 46.2.2. What happens when something goes wrong?
      3. 46.3. Seller Bonding off of eBay
    12. 47. Getting Free with a Home Network
      1. 47.1. Variations of a Home Network
      2. 47.2. Using a Powerline Network
      3. 47.3. Going Wireless
        1. 47.3.1. The types of wireless networks
        2. 47.3.2. Setting up your wireless network
      4. 47.4. Extending Your Wireless Connection
        1. 47.4.1. Using a second router as a repeater
        2. 47.4.2. Using a powerline wireless extender
      5. 47.5. Using a Hybrid Network
      6. 47.6. Encrypting Your Signal
    13. A. Glossary of eBay PowerSellers' Business Terms
    14. B. Ten Other Places to Move Your Merchandise
    15. C. About the CD