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eBay Hacks, 2nd Edition by David A. Karp

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Hack #94. Boost Sales with Rebates, Incentives, and Discounts

When low prices and slick photos aren't enough, take advantage of these promotions to increase your success rate.

As you've probably figured out by now, you aren't the only seller on eBay. There are millions of other people on eBay, some of whom are likely selling the same thing you are. When it comes to sniffing out deals, your customers can be ruthless, which means they may buy from one of your competitors instead of you just to save a buck or two.

The following are some ways to tip the scales in your favor.

Offer Anything Points

eBay Anything Points are like the prize tickets you can win at some video game parlors; get 1,000 tickets, for instance, and you can exchange them at the front desk for an oversized plastic novelty comb. The difference, of course, is that you can use Anything Points to buy stuff on eBay.

As an incentive to your buyers, you can offer Anything Points with your purchases. The catch is that you have to pay for them. Log in to the Anything Points Offer Manager (anythingpoints.ebay.com/offer.html) and activate the program for any or all of your currently running listings. Points cost one cent each, and are purchased on a per-dollar basis, relative to the closing costs of your listings. For instance, if you're offering 2 points per dollar, and an listing closes at a final price of $25.00, your bidder will be awarded 50 Anything Points at a cost of 50 cents to you.

Tip

The point of programs like this is that ...

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