Chapter 4
Deciding When You Need an eBay Store
IN THIS CHAPTER
Understanding the lure of online stores
Counting the costs
Setting up a store
Marketing and making a sale
If you’re doing well selling your items on eBay, are you itching to open an eBay Store? Have you used the eBay Buy It Now feature in one of your listings? Have you sold via Fixed Price listings? Did either work for you? If you’re a highly active seller, having an eBay Store may help your business (plus you get more free listings a month and other benefits).
Opening an eBay Store can expand a successful business. An eBay Store provides you with your own little corner of eBay where you can leverage your good relationships with your customers and sell directly to them. But the eBay Stores platform is not a total solution, and having an eBay Store is no one-way ticket to Easy Street. (There’s no such ticket anyway. But you knew that.)
I get emails all the time from people who open their own eBay Stores and are still not successful in moving merchandise. Why? Because running an eBay Store is not an instant key to success. ...
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