Chapter 1
Understanding eRetail Marketing
IN THIS CHAPTER
Using demographics to market your business
Knowing your market — right now
Catching trends
Knowing what’s hot on eBay
Evaluating your six-month merchandise plan
I’ll bet it’s no surprise to you that most eBay sellers lack a solid retail background or education. Most of us come from different walks of life, and just about all that most of us know about retailing is shopping — that’s probably how we first found eBay. Now that game is about to change. The more we choose to sell, the more our businesses grow, and the more we need to know about the business of retail.
eBay sellers use many types of business models. Some sellers are continually on the prowl for new products, and stock their merchandise as soon as they find a deal. Others follow the trends and try to get stock of the latest and greatest gadget that they hope will take the country (and eBay) by storm. And sellers who run their businesses by selling for others are ...
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