Chapter 3
Five-Star Customer Service via Personalized Communications
IN THIS CHAPTER
Brushing up on your writing skills
Creating Auto Answers
Customizing eBay’s transaction messages
Business is business, yes, but you and I know that’s not all there is to it. When you’re in business, you must remember that your customers are number one; they deserve your very best “five-star service.” Businesses become successful by inspiring a “wow” when it comes to servicing customers, shipping quickly, and selling quality merchandise. The image that you project through your messages and listings identifies you to prospective shoppers as a professional — or not. Your messages should be polite and businesslike. Your listings shouldn’t make prospective buyers feel like you’re hustling them, sneaking in hidden fees, or being pushy with austere rules when they’re trying to make a purchase.
You don’t have to have the most beautiful listings to succeed. Instead, you need products that sell — and willingness to take the time to build good customer relations. This is what gives a small-time entrepreneur a distinct advantage over a mega-company that branches its sales onto eBay. In this chapter, I cover ...
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