In This Chapter
I must admit, the very thought of coding used to terrify me. HTML sounds terribly geeky. Yet HTML isn't all that scary after you realize that it's just a fancy name for HyperText Markup Language, an easy-to-use language for creating online content. All you need to know is the markup part.
HTML uses tags to mark pages to include elements such as text and graphics in a way that web browsers understand. A web browser sees the tags, and knows how to display the document (that is, the web page). HTML also makes possible the whole work of links. When you click a link, you jump to another place: another web page, document, or file, for example.
HTML can save you money when it comes to your own website. A little knowledge of HTML will allow you to build your own online store quite simply and insert PayPal Buy Now (or Add to Cart) buttons. By learning a few HTML tricks, you won't have to pay extra for an e-commerce-enabled store from your domain host.
Do you look good on mobile?
A lot of business is transacted via mobile apps. And you can be sure that some buyers will view any website you are selling from ...