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eBay Business All-in-One For Dummies, 3rd Edition by Marsha Collier

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Chapter 3: Designing Your Website, Listings, and Blogs with HTML

In This Chapter

  • Writing descriptions that sell
  • Using eBay's HTML tool
  • Buffing up your auctions with basic HTML
  • Making friends with tables
  • Generating auction descriptions and Templates with SeaMonkey
  • Creating an ad — fast

I must admit, the very thought of coding used to terrify me. HTML sounds terribly geeky. Yet HTML isn't all that scary after you realize that it's just a fancy name for HyperText Markup Language, an easy-to-use language for creating online content. All you need to know is the markup part.

HTML uses tags to mark pages to include elements such as text and graphics in a way that web browsers understand. A web browser sees the tags, and knows how to display the document (that is, the web page). HTML also makes possible the whole work of links. When you click a link, you jump to another place: another web page, document, or file, for example.

images HTML can save you money when it comes to your own website. A little knowledge of HTML will allow you to build your own online store quite simply and insert PayPal Buy Now (or Add to Cart) buttons. By learning a few HTML tricks, you won't have to pay extra for an e-commerce-enabled store from your domain host.

Do you look good on mobile?

A lot of business is transacted via mobile apps. And you can be sure that some buyers will view any website you are selling from ...

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