Introduction

It seems that I'm always writing about eBay and how to do business online. That's because the Internet changes from year to year (as does the e-commerce market), and I am obsessive about keeping my advice for small businesses updated.

My books about eBay don't just give you the information you can find in help pages; they give you the ins and outs of selling and connecting online, based on my daily experience and research. I also stay on top of the current trends in online and social marketing, test them out, and pass the results back to you. This book gives you more information than even many long-time sellers know.

I am lucky enough to have been selling on eBay since 1996, a charter member of the PowerSeller program and now a Top Rated Plus Seller. Running a business online has given me the opportunity to spend more time with my loved ones and have better control of my life. I can make my own schedule and enjoy what I'm doing because my business is making a profit. Owning a small business can be empowering.

But those of us who run a small business always seem to be doing something. Buying, selling, and communicating — even when going on a vacation, our businesses keep humming. There's no 9-to-5 schedule, no regular weekends or holidays. Our stores on eBay are always open for business — making sales and making us money.

Alas, all that success and freedom takes some work. That's why you have this book.

About This Book

This book will give you the basics, the hows and ...

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