Ten Ways to Create a More Effective Auction Listing

With the principles of good web page design now lodged in your head, let’s get down to brass tacks—and go through a short list of ways to improve your auction listings.

  1. Prioritize your information. It’s always good to assume that potential bidders are in a hurry. Make it easy for people to graze your listing without having to read every single word. Put the most important information at the beginning, and the least important at the end. Don’t make the bidder read through to the end of the listing before placing a bid. Grab their attention and convince them to bid now!

  2. Organize your content on the page—break it into sections. Organization is different from prioritization, although it has the same ...

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