Chapter 1. The Good, the Bad, and the Ugly: Do’s and Don’ts for Effective Auction Listings

This book is all about creating better-looking eBay auction listings. Looks are important, because the better-looking your listings, the more effective they’ll be—you’ll attract more potential buyers and get them to bid more aggressively. It’s not that you can’t sell items with plain-looking listings, it’s that you’ll have better luck if your listings look more attractive and more professional.

Have you ever been online shopping and visited a new website that looked garish and unprofessional? How did you feel about purchasing something from that site? Not too confident, I bet.

And have you ever been online shopping and visited a new website that was well-designed ...

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