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eBay Auction Templates Starter Kit

Book Description

Looking for "it"? That something different that will increase your eBay auction sale rates and selling prices? One of the most effective ways to generate more sales at high price-points is to create a more attractive, attention-getting auction listing. The easiest way to do this is through the use of templates that you can quickly populate with minimal effort and will maintain a style consistency across all of your auctions.

eBay Auction Templates Starter Kit is a combination book/CD designed to help all levels of eBay sellers create better-looking eBay auction listings as quickly and easily as possible. The text describes how to use HTML to create sophisticated auction templates; the CD includes dozens of pre-designed templates that can be used as-is. If you're a little more ambitious, you'll also learn how to create great-looking auction listings using HTML.

Table of Contents

  1. Copyright
  2. About the Author
  3. Acknowledgments
  4. We Want to Hear from You!
  5. Reader Services
  6. Introduction
  7. Creating More Effective Auction Listings
    1. The Good, the Bad, and the Ugly: Do’s and Don’ts for Effective Auction Listings
      1. Essential Elements of an Effective eBay Auction Listing
      2. Employing Good Listing Design
      3. Ten Ways to Create a More Effective Auction Listing
      4. Ten Things Not to Do in Your Auction Listings
      5. Different Ways to Create Better-Looking eBay Listings
  8. Using Predesigned Auction Templates
    1. Using Standard Text Formatting and eBay’s Listing Designer
      1. Formatting a Normal Auction Listing with the Text Editor
      2. Enhancing Your Listing with Listing Designer
      3. Using Listing Designer Themes in eBay Turbo Lister
      4. Use Other Programs to Create Fancy eBay Listings
    2. Using Auction Listing Services and Software
      1. Using Auction Listing Services
      2. Using Auction Listing Software
      3. Another Listing Creation Option: Third-Party Auction Templates
    3. Using Third-Party Auction Templates
      1. How to Use Auction Templates
      2. Using Create-Your-Own Template Websites
      3. Using Downloadable Auction Templates
      4. Using the Auction Templates on the CD
  9. Creating Your Own Auction Templates
    1. Learning How to Code with HTML
      1. Understanding Basic HTML
      2. Working with HTML Tables
      3. HTML Codes You Can’t Use in Your eBay Listings
      4. Applying Advanced Formatting with Cascading Style Sheets
      5. How to Create Your HTML Code
      6. Testing Your HTML Code
    2. Creating Text-Based HTML Auction Templates
      1. Creating Simple Text Descriptions
      2. Working with Titles and Subtitles
      3. Working with Different Type Faces and Sizes
      4. Working with Different Text Colors
      5. Working with Widths and Margins
    3. Adding Pictures to Your Auction Templates
      1. Using Pictures in Your Auction Listings
      2. Adding Images Within Your Item Description
      3. Adding Borders to Your Photos
      4. Applying Special Picture Effects
      5. Protecting Your Pictures from Image Theft
    4. Working with Tables, Borders, and Backgrounds
      1. Creating Listings with Multiple Sections
      2. Creating Multiple-Column Listings
      3. Arranging Images on the Page
      4. Adding Color Borders
      5. Adding Color Backgrounds
      6. Adding Image Borders, Backgrounds, and Banners
    5. Adding Other Page Elements and Special Effects
      1. Adding Web Page and Email Links
      2. Adding Special Elements
      3. Cross-Promoting Your Other Auctions
      4. Adding Audio and Video to Your Listing
    6. Putting It All Together: Ten Ready-to-Use Auction Templates
      1. Ten Sophisticated Auction Templates
      2. Where to Go from Here
  10. Appendixes
    1. HTML for About Me and eBay Stores Pages
      1. HTML for Your About Me Page
      2. HTML for Your eBay Stores Pages
    2. Contents of the eBay Auction Templates Starter Kit CD
      1. Software Programs
      2. Third-Party Auction Templates
      3. Templates and Special Effects from This Book
      4. There’s More in the Readme File
  11. Index