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Eastern European Economies by Erika Cornelius Smith, Marcus Goncalves

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CHAPTER 5

Challenges for Entering Eastern European Markets

Given that countries in the CEE region are all moving at their own pace in developing new markets, trading across the region is a complex activity and requires a deep knowledge of the local markets.

—Claudio Capozzi

Overview

As the developed Western economies still try to recover fully from the global financial crisis, Eastern Europe, a part of the world often neglected by investors and business leaders, has been showing impressive growth and maturity, both economically and politically. Stock markets in Bulgaria and Romania, for example, have appreciated significantly over the past year, and improving infrastructure coupled with still relatively cheap labor provide an attractive environment ...

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